Snap has updated its Lens Studio platform so artists and developers can create custom Lenses.
Snapchat’s maker has created two templates, Full Body Triggers, and Full Body Attachments, which will raise various effects supported by what the user is doing inside the frame, as a tutorial video explains. These include toggling virtual objects, playing short pieces of animation, and particle bursts.
The new templates, meanwhile, can monitor 18 points including the user’s knees and ankles.
There’s a clear application for these new developer tools: dance videos. The genre has always been popular across various social platforms including YouTube and Instagram.
TikTok’s monumental rise, however, and therefore the ongoing coronavirus pandemic, which has forced many to remain indoors and find new ways to entertain themselves, has encouraged people to make even more body, grooving clips.
It’s no surprise, therefore, that Snapchat wants to support the trend with a new artist and developer tools.
If you don’t want to download and learn Lens Studio, fear not: Snapchat has already released four creator-made Lenses — Star Burst, Be You, Alone, and Be Happy, that you simply can try immediately within the app.
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